As my teacher told us in the last class, business intelligence is putting intelligence in the business of an organization.
For me, the main purpose of BI is to provide information that support decisions and provide all the indicators that allows me to know If I took the best decision or not. BI filter out irrelevant information and focus only in the information that user needs.
I don’t need to be a decision-maker to know that for take a decision I must have value data and intelligence to decide. This intelligence to decide could be for example when you have value information and understand some information like market changes, risk assessment, poor employees performance… and can take preventive decisions in order to reach the organization strategy.
Giving some time to “gurus” of business intelligence I found an article that refers some relevant comments from Herbert Simon relating to decision-making.
“It is work of choosing issues that require attention, setting goals, finding or designing suitable courses of action, and evaluating and choosing among alternative actions. The first three of these activities (fixing agendas, setting goals and designing actions) are usually called problem solving; the last, evaluating and choosing, is usually called decision-making.” in TDWI website
“All four steps of the decision process elaborated by Herbert Simon and many others can be satisfied with analytics software that allows people at any skill level to perform the required operations. Super users will always have a role, and most people in an organization will never develop skills or interest in pursuits such as stochastic processes or simulation, but framing a problem and building a model can be a very simple process. Today, most BI efforts are driven by data, not by models, and the user interfaces, best practices and training are aligned with this approach. Toppling the pyramid means breaking through the data-only model and finding ways to distribute models and applications that can be used and shared by everyone.” in TDWI website
Tomorrow I will try to add additional comments.